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Collect e-mail addresses with religious fervor

Not only can your Web site include a place for volunteers to send in their e-mail address to receive regular campaign updates, everyone on the campaign should be collecting e-mail addresses. At fundraisers, debates, house meetings, from members of the media, supporters on the street -- you get the idea. These should be added as often as possible to a campaign database. And keep in touch with people. If they've given you an e-mail address, be sure to use it -- just don't abuse it.

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