Political Pages > Using the Internet for campaigning > Volunteer management

Volunteer management

By establishing a Web site, you can easily manage a volunteer base, making geography inconsequential even in states as large as California or Texas. A Web site gives a campaign immediate access to a built in constituency of people interested in what that campaign is doing. Voters can volunteer, sign up for tasks or just leave their e-mail address to receive updates about the campaign. A campaign can send out e-mails calling on volunteers to do something -- call into a radio talk show for example -- or, by using a database, a campaign can query the entire pool of volunteers for information or tailor messages to volunteers interested in specific events.

And, this pool of volunteers can be kept informed even after the campaign ends. For example, a state senator with a list of 1,000 e-mail addresses retrieved through her Web site during the campaign can stay in touch with those people after her election, either by keeping them apprised of development in the legislature or asking them to again participate in some other way, much like e-mail marketing.

E-mail Outreach >